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YouTube RPM by country is the revenue a channel earns per 1,000 views in each market, which varies roughly fourfold between the highest-paying countries such as the United States and Norway and the lowest-paying European markets.
Typical revenue per 1,000 views across the markets that pay the most. These are commonly reported ranges across all niches, not a measurement of any one channel - finance and business sit at the top of every range below, entertainment and vlogs at the bottom.
| Country | Currency | Typical RPM (USD) | Notes |
|---|---|---|---|
| United States | USD | $6.00 - $12.00 | The deepest advertiser pool of any market, and the benchmark most published RPM figures are quoted against. |
| Australia | AUD | $5.00 - $10.00 | Consistently at or just below US rates, with strong finance and insurance bidding. |
| Norway | NOK | $4.50 - $9.50 | Small audience, high purchasing power - excellent RPM on a low view count. |
| Switzerland | CHF | $4.50 - $9.00 | Among the highest per-viewer value in Europe, particularly in finance and B2B. |
| Canada | CAD | $4.00 - $8.50 | Tracks US rates closely; the gap is widest in finance and narrowest in entertainment. |
| United Kingdom | GBP | $4.00 - $8.00 | The strongest European market, with heavy competition in finance, insurance and property. |
| Denmark | DKK | $3.50 - $7.00 | High income per viewer, though the addressable audience is small. |
| Germany | EUR | $3.00 - $7.00 | Europe’s largest ad market by spend. Strong in automotive, software and B2B. |
| Netherlands | EUR | $3.00 - $6.50 | High English-language viewing, which lets English channels earn near-local rates. |
| Sweden | SEK | $3.00 - $6.50 | Similar profile to the Netherlands - widespread English fluency lifts effective reach. |
| Ireland | EUR | $3.00 - $6.00 | English-language market with a heavy technology-sector advertiser base. |
| Austria | EUR | $2.80 - $6.00 | Broadly tracks Germany at a slightly lower rate. |
| Belgium | EUR | $2.50 - $5.50 | Split across Dutch and French audiences, which fragments advertiser targeting. |
| France | EUR | $2.50 - $5.00 | Large audience, but lower per-view rates than Germany or the UK. |
| Finland | EUR | $2.50 - $5.00 | Small market with solid rates in technology and gaming. |
| Spain | EUR | $1.80 - $4.00 | Large Spanish-speaking reach; rates sit below the northern European average. |
| Italy | EUR | $1.80 - $4.00 | Comparable to Spain, with stronger performance in food and lifestyle. |
| Poland | PLN | $1.20 - $3.00 | The largest of the fast-growing central European markets; rates are rising year on year. |
Audience geography is reported in YouTube Studio under Analytics > Audience > Top geographies.
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A view from Manhattan and a view from Manila are worth very different amounts, because YouTube is auctioning your ad slot to advertisers who care where the viewer lives. Advertiser demand per head - not audience size - sets your RPM, which is why a channel with 100,000 monthly views from the United States can out-earn one with a million views spread across low-CPM markets.
The practical consequence is that two creators in the same niche, publishing at the same quality, can see a fourfold difference in revenue purely from audience geography. Before concluding that your niche pays badly, check where your viewers actually are: YouTube Studio reports this under Analytics, Audience, Top geographies.
The United States is the benchmark almost every published RPM figure is quoted against, and it has the deepest pool of bidding advertisers. Canada tracks it closely - the gap is widest in finance and narrowest in entertainment. The United Kingdom is the strongest European market, with unusually heavy competition in finance, insurance and property driving rates up in those niches specifically.
For an English-language channel, these three markets plus Australia typically make up the bulk of monetised revenue even when they are a minority of total views. That concentration is worth knowing before you decide which audience to write for.
Germany is the largest European advertising market by total spend and pays strongly in automotive, software and B2B categories. France has a large audience but lower per-view rates. The Nordic countries and Switzerland are the interesting case: small audiences, but income per viewer high enough that Norway and Switzerland sit close to United States rates.
The Netherlands, Sweden, Denmark and Ireland share a useful property for English-language creators - English fluency is widespread enough that an English channel reaches those audiences at close to local rates without translation. Southern and central Europe pay less per view today, though Poland and its neighbours are rising year on year.
Publishing time is the lever most creators ignore. Uploading so that a video lands in the morning in New York and London, rather than overnight, changes who sees it first and therefore who the algorithm decides to keep showing it to.
Beyond that, the changes are editorial: reference currencies, retailers, regulations and examples your target market recognises. A video about tax-free savings that says ISA rather than Roth IRA is telling both the viewer and the algorithm which country it is for. Subtitles in English on non-English videos widen reach into exactly these markets.
The United States, Australia, Norway and Switzerland sit at the top, typically $5 to $12 per thousand views across niches. Norway and Switzerland punch above their audience size because income per viewer is very high.
Typically between $4 and $8, making the United Kingdom the strongest large market in Europe. Finance, insurance and property content sits at the top of that range; entertainment and vlogs at the bottom.
Roughly $4 to $8.50 per thousand views, close behind the United States. Canadian rates track US rates most closely in technology and finance.
Around $3 to $7 per thousand views. Germany is Europe largest ad market by total spend, and pays particularly well in automotive, software and business categories.
Most often because a large share of your views come from outside these markets, because your videos are under eight minutes and cannot carry mid-roll ads, or because a meaningful portion of your views are Shorts, which monetise at a much lower rate.
No. They are typical reported ranges, not measurements of your channel. Advertiser spend also swings seasonally - it peaks in the fourth quarter and drops sharply in January. Your own YouTube Studio RPM is the only accurate number.
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